Gasoline and convenience store retailer Thorntons has teamed up with Paytronix Systems to implement a new Refreshing Rewards customer loyalty program. The previously tested pilot program will now be rolled out to all 178 locations between July and September.
Thorntons' Refreshing Rewards will feature three loyalty levels: Welcome, Premium and VIP. Built with the Paytronix Rules and Wallets engine, the program leverages the technology to identify with the highest potential value and to help them become the retailer's best customers. Rewards are then based on spending, visits and purchasing behavior.
Thorntons' goal for the program, originally tested in 22 stores across Kentucky and Tennessee, is to reach three-quarters of a million members by the end of the year.
"Thorntons has a long, unwavering commitment to its customers," said Tony Harris, president, Thorntons. "With the technology Paytronix provides, we expect that our new loyalty program will help us gain a deeper understanding of our customers' needs. That insight will enable us to deliver unique customer experiences. Refreshing Rewards enables us to track guest behavior and interactions with various product categories and then use that data to collaborate with our CPG vendors to the individual buyer level. Through several channels, we'll be able to actively thank our customers for choosing Thorntons."
Several convenience store chains have recently updated their rewards programs to further their commitment to loyal shoppers. For example, earlier this month 7-Eleven introduced a coffee rewards program available on the retailer's mobile app. The announcement came just one week after 7-Eleven expanded its digital loyalty program to more than 2,000 store locations in the Northeast, along with parts of Austin, Los Angeles, Chicago and Vancouver.
-See this Paytronix Systems press release
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