Travelers at London's Heathrow Airport can experience the latest in-store technology at the new Thomas Pink store, which sports an interactive table that lets shoppers create customized shirts.
The display, created with Red Ant Technologies, uses a Microsoft (NASDAQ:MSFT) Surface tablet and multi-platform software to maximize touch components, according to Retail Times.
Store visitors will be able to access "Personally Pink," a custom shirt service that lets shoppers design their own shirt by choosing fabric, color, collar and cuff styles. The device will show Pink TV, a channel dedicated to the brand and will function as a global guidebook and map, giving travelers weather and additional store information.
The table will also have Thomas Pink Facebook and Twitter feeds and QR code integration.
"Thomas Pink has always taken pride in our commitment to first-class service – we have a long history of delivering the best quality products with meticulous attention to the needs of our customers," said Thomas Pink's head of e-commerce, Chaten Uberoi. "Working with Red Ant to install the latest interactive technology in our new T2 store has allowed us to continue this tradition, with a clear focus on the customer as well as the future of our in-store operations."
"Smart use of in-store retail technology which offers a customer-focused, personalized approach has the power to transform the way visitors shop at Thomas Pink's T2 store," said Red Ant's CEO Dan Mortimer. "They get a superior, technically-enabled shopping experience which gives them control and encourages them to buy – it's a step forward for retailers who want to offer a truly outstanding customer experience."
The store is located in Heathrow's new Terminal 2, which opened June 4. Other retail tenants in T2 include Burberry and Samsung.
-See this Retail Times story
-See this The Drum article
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