McDonald's (NYSE:MCD) franchises in Columbus, Georgia, have recently integrated new technology to create a better dining experience for customers. Using beacon technology, provided by Piper, franchises are able to send coupons, timely alerts, employment opportunities and surveys to customers as they walk in the door.
"Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," said Jack Pezold, an owner and operator of McDonald's franchises. "We know our customers and Piper's beacon solution allows us to cater to their tastes, preferences and behaviors, making it easy for them to get more value and enjoyment out of their McDonald's experience."
The custom mobile app lets franchises directly send coupons and offers to customers who opt in via mobile once they are in close range to the restaurant. Messages can be personalized and customers can block messages that are not relevant or of interest.
During the initial four-week launch, customers who opted in were able to save an Apple Passbook offer to their device that was redeemable at participating stores. There were more than 18,000 offer redemptions from an item promoted from the previous month.
"We have to make it safe and easy for businesses like McDonald's to reach customers where, when and how they want to be engaged," said Piper CEO Robert Hanczor. "As the customer experience improves, we know that better informed customers lead to more engaged and more frequent patrons."
Staying on top of the new technology trends, McDonald's was one of the first retailers, along with Macy's (NYSE:M), Target (NYSE:TGT), Walgreens (NYSE:WAG) and Whole Foods (NASDAQ:WFM), to be equipped with NFC POS terminals to allow shoppers to pay with Apple Pay.
-See this Piper press release
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