Taubman rolls out app to more malls

Taubman Centers has launched a new app for 14 shopping centers that offers indoor navigation and access to store-specific promotions.

The app is available free for Android and iPhone platforms. The program was first tested at a Taubman mall in Sarasota, Florida, and is now available for 13 additional properties in the United States and Puerto Rico.

Shoppers can plan and map out trips before heading to the mall and can use those features to navigate the property. There's a "love it" function that lets users save favorite stores, view seasonal fashion trends, and receive real-time event, sales and promotional information.

"Modern shoppers are all about convenience and personalization," said Ivan Frank, director of digital marketing for Taubman. "With our new app, we are combining tech-savvy amenities with premium retail offers to provide an unmatched, easy shopping and dining experience."

The app, developed in partnership with Meredith Xcelerated Marketing and SPREO, works through Bluetooth and Wi-Fi.

Malls are investing heavily in technology to make shopping centers more like entertainment centers with mobile apps and digital displays. Last year, Westfield Malls even added a data and analytics officer to help identify and capitalize on technology.

For more: 
-see this Taubman press release

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