Target will now price match 29 retailers

Target announced a big jump in the number of online competitor retailers that it will price match, just ahead of the holiday season. Previously only five brands, the big-box retailer will now price match with 29 competitors online, as the once risky move has become the norm for many brick-and-mortar retailers. The new policy goes into affect this week and includes price matching for big names such as Macys.com, Staples.com, Newegg.com, Wayfair.com, and even the online prices of membership-based stores such as Sam's Club and Costco. Story

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