Target uses social media to promote back-to-school

Target (NYSE:TGT) is turning to the internet to promote back-to-school, its second biggest selling season. Using a "School List Assist" tool on its website, social media influencers to interest kids, and deals aimed at parents, Target wants to position itself as a one-stop shopping destination. The school list tool is new to and provides a curated list of school supplies that can be ordered online for delivery to homes or to stores. During the back-to-school selling season, Target plans to continue to use social media to highlight products and trends. Story


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