Target, Toys R Us, Best Buy Announce Thanksgiving Day Openings

As the countdown to Black Friday continues, more retailers have revealed their plans to open earlier on Thanksgiving Day this year.

Target (NYSE: TGT)will welcome shoppers at 8 p.m., an hour earlier than last year's Turkey Day opening. Stores will remain open throughout the night and close at 11 p.m. on Black Friday. For customers who would prefer to avoid shopping crowds, Target also will offer doorbuster deals online on Thanksgiving morning that will include almost all deals that will be available in stores.

Toys R Us is gearing up for a 5 p.m. opening on Thanksgiving Day, with over 300 doorbuster values, 4-hour deals and Thursday-through-Saturday discounts. To raise the bar even further, the company is offering select discounts on the Wednesday before Thanksgiving in its first-ever Pre-Black Friday event. Existing Rewards "R" Us members, or those who sign up for the loyalty program before November 24, will be invited via email to take advantage of limited-time deals the day before Thanksgiving. 

Best Buy (NYSE: BBY) has also announced that it will open at 6 p.m. nationwide, much earlier than last year's midnight opening. Stores will remain open throughout the night and close at 10 p.m. on Black Friday. The company is making the switch in response to customer demand, it says.

"Last year customers clearly showed that they wanted to be out shopping much earlier on Thanksgiving," said Best Buy spokeswoman Amy von Walter in a statement. "Our plan this holiday is a direct result of that feedback and provides multiple opportunities for our customers to shop in-store and online, whether at 6 p.m., midnight or on Black Friday."

Thanksgiving Day openings have become the norm for the first time this year, a trend analysts predict is due to a shorter shopping season. This year has six fewer days between Thanksgiving and Christmas, meaning retailers are eager to reap holiday revenue in a shorter window of time.

For more see:
-This Wall Street Journal article
-This ABC News article
-This Toys R Us press release

Related stories:
Kmart Announces 6 a.m. Opening on Thanksgiving Day
J.C. Penney Plans 8 p.m. Opening for Thanksgiving Day
Macy's To Open Its Stores On Thanksgiving Day
Kohl's Joins Other Retailers by Announcing Thanksgiving Day Opening
Walmart Boosts Ad Spending On NFL Broadcast For Thanksgiving Day

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.