As the countdown to Black Friday continues, more retailers have revealed their plans to open earlier on Thanksgiving Day this year.
Target (NYSE: TGT)will welcome shoppers at 8 p.m., an hour earlier than last year's Turkey Day opening. Stores will remain open throughout the night and close at 11 p.m. on Black Friday. For customers who would prefer to avoid shopping crowds, Target also will offer doorbuster deals online on Thanksgiving morning that will include almost all deals that will be available in stores.
Toys R Us is gearing up for a 5 p.m. opening on Thanksgiving Day, with over 300 doorbuster values, 4-hour deals and Thursday-through-Saturday discounts. To raise the bar even further, the company is offering select discounts on the Wednesday before Thanksgiving in its first-ever Pre-Black Friday event. Existing Rewards "R" Us members, or those who sign up for the loyalty program before November 24, will be invited via email to take advantage of limited-time deals the day before Thanksgiving.
Best Buy (NYSE: BBY) has also announced that it will open at 6 p.m. nationwide, much earlier than last year's midnight opening. Stores will remain open throughout the night and close at 10 p.m. on Black Friday. The company is making the switch in response to customer demand, it says.
"Last year customers clearly showed that they wanted to be out shopping much earlier on Thanksgiving," said Best Buy spokeswoman Amy von Walter in a statement. "Our plan this holiday is a direct result of that feedback and provides multiple opportunities for our customers to shop in-store and online, whether at 6 p.m., midnight or on Black Friday."
Thanksgiving Day openings have become the norm for the first time this year, a trend analysts predict is due to a shorter shopping season. This year has six fewer days between Thanksgiving and Christmas, meaning retailers are eager to reap holiday revenue in a shorter window of time.
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