Target (NYSE:TGT) plans to begin testing grocery delivery.
Though few details have been released, the retailer's chief marketing officer, Jeff Jones, said that a trial of the service would be offered in the near future, Minneapolis/St. Paul Business Journal reported.
During Target's annual vendors summit, CEO Brian Cornell talked about suppliers supporting the company's goals, which includes less of a focus on traditionally processed grocery items and more focus on millennial-preferred foods. The company announced plans in March to expand its grocery selection.
Target's foray into grocery delivery is also an attempt to keep up with the online grocery competition. Online grocery shopping is already up 29 percent from last year.
Big names such as Amazon (NASDAQ:AMZN) and Walmart (NYSE:WMT) have already begun testing home delivery of food. For example, Amazon Fresh is growing and now delivers in parts of New Jersey, Brooklyn and Manhattan.
Target has not tested delivery, but launched curbside pickup in San Francisco. Similarly, Walmart Canada launched a click-and-collect grocery service in 11 Ottawa area stores this summer.
-See this Minneapolis/St. Paul Business Journal article
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