Target (NYSE:TGT) stores will open its newest urban format store in Queens, New York, next summer, one of two locations scheduled for New York City as the retailer seeks to better serve city dwellers.
The 21,000 sq. ft. store will be located near a Long Island Railway stop, making it easily accessible to commuters, according to the company. There will be a section of fresh grocery with grab-and-go items, basic apparel, health and beauty, tech accessories, tablets and mobile phones.
The assortment will be aimed at city dwellers and include home items more suitable to small spaces. There's also an in-store pickup option for those who buy online and pickup in stores.
And if this Chicago test is any indication, Target could look to serve these urban shoppers more adult offerings. The retailer has applied for a liquor license at a planned 24,000 sq. ft. store in downtown Chicago.
The Queens location is classified as Target's "flexible format," as the retailer has recently abandoned the CityTarget and Target Express store brands in lieu of corralling all formats under the Target name. The 20,000 sq. ft. format was tested with a single store in Minneapolis under the Target Express banner.
Small-format stores are a big focus for Target (and Walmart) going forward. The company had operated roughly 14 stores under the Express and City banners. There are four new small-format and two full-size discount stores slated to open in October, in advance of the holiday selling season.
A second New York City 100,000 sq. ft. location will also open in 2016 in Brooklyn's Albee Square.
-See this blog post on A Bullseye View
-See this DNA Info Chicago story
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