Target (NYSE:TGT) announced it will open more small format than big box stores in 2015, starting with one Express store in Chicago and two Express stores in the Washington, D.C., area. In total, the retailer will launch eight Express formats, one City format, and six general merchandise stores.
Target is pushing the growth of its Express stores, which are about 20,000 sq. ft. in size and one-sixth the size of a big box, as the retailer looks to grow its footprint in urban markets.
The company has already announced five other Express locations for the year including one in St. Paul, two in San Francisco and one in San Diego, reported the Star Tribune.
Target first tested its Express format by the University of Minnesota.
The news comes on the heels of the announcement that Target will close all of its retail locations in Canada. Now the company can focus on CityTarget and TargetExpress, two smaller formats that CEO Brian Cornell says are the future of the retailer's growth.
"Our store growth looks different today than it did five years ago, driven by guests' expectations for ease and personalization in their shopping experience," said Tina Tyler, executive VP and chief stores officer, Target. "Smaller formats like TargetExpress and CityTarget offer customized assortments and services to meet the needs of guests who are increasingly moving into urban centers. In our general merchandise stores, we're embracing a test and learn philosophy, innovating with layouts and experiences and bringing digital and brick and mortar together like never before."
CityTarget, a mid-size format store, will open in Boston this year and Brooklyn, New York, in 2016.
Some other unique features in stores opening in 2015 include products from 30 local Hawaiian vendors sold in the Oahu-Kailua and Maui-Kahului locations; San Francisco-based branded products in the new Express location there; locally commissioned artwork in the San Diego TargetExpress; and a lifestyle setting for displaying home products in the Fort Worth, Texas location, according to A Bullseye View.
-See this Star Tribune article
-See this A Bullseye View blog
Target expands TargetExpress
First TargetExpress opens in Minnesota
Target testing tiny urban outlet
Target opens last three Canadian stores of 2014
Target fires head of Canadian operations