Target to invest $40M in child wellness

Wellness is a key category and strategic initiative at Target (NYSE:TGT), which plans to invest $40 million this year in organizations committed to helping children and families increase physical activity and eat healthier.

To that end, Target has selected its first of these wellness partners and programs, with more that 50 organizations in all.

"We're excited to partner with an impressive array of organizations who are already doing such important work to make an impact in the wellness space," said Laysha Ward, chief corporate social responsibility officer, Target. "Together, we'll help remove barriers to wellness in our communities, working to increase the consumption of nutrient-dense food and physical activity for kids and families across the country. These investments will help us meet people where they live, learn, work and play—leading to sustainable behavior change and helping us all be the best version of ourselves."

Target plans to evolve the portfolio of partners as the program progresses, to remain aligned with the company's business and communities' changing needs. This will include additional investments throughout the year and beyond.

Wellness is a pillar business for Target, which is extending its reach into multiple product categories from grocery to beauty, kids and now philanthropy.

For more:
- see this A Bullseye View blog post

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