Target (NYSE:TGT) is now testing grocery delivery in as little as an hour. The new service is part of a partnership with the on-demand delivery service Instacart, and is available in select Minneapolis neighborhoods and some western suburbs.
"Our goal is to make grocery shopping easier and more convenient," said Jason Goldberger, president of Target.com and mobile, in Target's corporate blog, A Bullseye View. "Our team is constantly listening to guests' needs and looking for new ways to help them shop Target wherever, whenever and however they want. Instacart is a leading player in this space and we look forward to seeing how guests in the Minneapolis area respond to the service."
Instacart already partners with several other retailers for grocery delivery including Smart & Final, Costco (NASDAQ: COST), Kroger (NYSE: KR), Whole Foods (NASDAQ: WFM) and Safeway (NYSE: SWY).
In addition to groceries, customers will be able to order household goods, health and beauty products, pet supplies and baby items.
Guests can go to Instacart.com or use the Instacart app to shop Target. The service is only available at this time in the Minneapolis area, but the retailer has plans for additional markets in the near future.
The new service is another move for Target to compete in the online grocery competition, already up 29 percent from last year, against online services, including Amazon Fresh (NASDAQ:AMZN), and Walmart (NYSE:WMT).
In addition, the partnership comes just after Target began offering in-store pickup for online orders and expanding the ship-from-store program, both in an effort to save shoppers time and money. Also to improve delivery standards, last month the big-box retailer began "available to promise," a program that aims to give shoppers specifics about when their items will be delivered.
-See this A Bullseye View blog post
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