Target (NYSE:TGT) will allow transgender visitors to its stores to use the bathroom and fitting room that best aligns with that person's gender identity.
The statement comes on the heels of North Carolina's move to restrict public restroom use to the gender listed on a person's birth certificate. The measure has sparked a national debate with several companies and celebrities announcing opposition and joining in a boycott.
Target is the first national retailer to take a position and issue a statement.
"Inclusivity is a core belief at Target. It's something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day," read a statement posted to Target's website.
"We regularly assess issues and consider many factors such as impact to our business, guests and team members. Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position."
Target recently announced a new line of gender-neutral furniture for kids, removed gender-specific signage in the toy department and launched a summer marketing campaign that celebrates women of all body types.
- see this Target statement
- see this Minneapolis Star Tribune article
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