Target's New Awesome Shop Aims To Drive Mobile Sales

Just in time for holiday shopping, Target (NYSE:TGT) is testing an e-commerce storefront based on its products' ratings on Target.com and Pinterest, with the beta launch of its Target Awesome Shop micro-site.

For now, Target is featuring its products that are the most pinned items on Pinterest and products that have garnered the top reviews on Target.com. The Awesome Shop may include other social networks in the future, according to the retailer.

"Target Awesome Shop is designed to create a curated shopping experience while providing guests a new opportunity to discover great, socially trending Target products," Eddie Baeb, spokesman for Target, said in a statement, Mobile Commerce Daily reported.

Target executives also hope to gain new mobile shoppers with its Awesome Shop. Target is promoting the shop on its mobile site's homepage, and the shop's featured products are set up vertically, mimicking the experience of a mobile news feed on a social media site.

When consumers click on a product, they can see how the product was rated on Target.com. In addition, the site shows the number of recent pins that a product has received on Pinterest.

Importantly, when shoppers click a second time on a product, they are directed to a page on Target's mobile site where they can read reviews and checkout.

For more:
-See this Mobile Commerce Daily article
-See this TechCrunch article

Related articles:
Target Boosts Mobile Shopping For The Holidays
Target Will Up mCommerce Investment
Target, Kroger See a Surge in Digital Coupon Site Visits
How Walmart Uses Test Labs to Boost Mobile Shopping
Target, Macy's, Best Buy Lead in Holiday Customer Service

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