Target's new $1B kid collection

Target (NYSE:TGT) has launched Cat & Jack, a children's brand designed by kids. In fact, the entire program is being lead, and promoted, by its end users.

Cat & Jack was created with input from kids and parents on everything from slogans to fabrics.

They were even invited to Target headquarters in Minneapolis to play buyer for a day, where they provided feedback on which pieces they loved and how to further improve the collection, according to the company.

The collection contains close to 2,000 pieces – wardrobe staples and seasonal items for kids, toddlers and infants – many made with custom fabrics.

There are layette pieces, some of which are made with certified organic cotton and safe dyes. Uniform pants and leggings are constructed of trademarked Touch Cotton that reportedly gets stronger as it's washed. Pocket bags, girls' denim and swimwear are made from a recycled polyester called Repreve.

Target believes the collection will bring in more than $1 billion in sales its first year.
Real kids will model Cat & Jack in lookbooks and in-store signage.

Target CEO Brian Cornell has identified signature categories of focus for Target, and the Cat & Jack collection hits on two of those – kids and wellness – just in time for back-to-school shopping.

For more:
- see this Target blog post

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