Target's Cartwheel gets an update

Target (NYSE:TGT) has been focused on upgrading its digital tools, and now the popular Cartwheel savings app has been given a makeover.

Now when users open the app, they'll first see personalized recommendations and offers that are presented based on the shopper's history.

There's a new navigation bar along the bottom that presents all of the app's savings tools in one place. The most popular features – search and scan – are now more easily accessible.

A new sorting feature pairs selected offers with store maps, creating a way-finding program on the app that shows shoppers product location in their store. It's a feature that management has long worked toward implementing and one that many retailers have identified as a goal.

Last week, Target announced a redesign of its digital platform with a new adaptive website that puts the mobile experience first. Target operates two separate apps, one for Target and the Cartwheel savings app.

For more:
- see this Target announcement

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