Target's (NYSE:TGT) mobile coupon app, Cartwheel, celebrates its first birthday this week. To date, 7.7 million users have downloaded the customizable deals and discounts app and have saved more than $84 million.
In celebration, through July 10 shoppers can cast their votes on deals–from baby strollers to electronics–and the winning deal will be available for Cartwheel users July 13 and 14.
"Millions of guests have fallen in love with Cartwheel," said Casey Carl, president of omnichannel, Target. "But we're not standing still–we listen to feedback from guests and act on it to continually improve our digital offerings."
With improvements and tweaks, the app will sport a new logo. Other birthday changes include badges that unlock offers and birthday parties to be held at all Super Target locations on the 13th.
Cartwheel was ranked the fourth most downloaded m-commerce app in the first quarter, according to a study by App Annie and Internet Retailer.
Target has ramped up its online and mobile priorities as of late and mobile is one area where the retailer excels. Nearly two-thirds of its online traffic comes from mobile.
The retailer also now offers free shipping on orders of more than $50. The shipping deal, in-store pickup and improved overall site performance have put conversion rates on the rise–fewer online shoppers are abandoning their baskets.
Continued digital transformation is a top priority at Target in order to become a leading omnichannel retailer, according to interim CEO John Mulligan.
*A version of this story originally appeared in FierceMobileRetail's sister publication, FierceRetail.
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