Target (NYSE:TGT) is taking to the streets with a new food truck in partnership with Instacart to promote Thanksgiving foods.
The truck made several stops in San Francisco to celebrate the launch of Target and Instacart's partnership to provide grocery delivery in that market.
Visitors to the truck will find holiday foods suitable for a Thanksgiving dinner including sweet potatoes with chili orange glaze and apple cider. It will serve samples made from recipes on Target's Pinterest page, and a recipe booklet with a coupon code toward Instacart delivery from Target.
Target has been testing grocery delivery and launched service with Instacart in select markets in September. It is also making aggressive use of social media, even exploring ways to incorporate pinned items on Pinterest in stores.
Target began offering in-store pickup for online orders and has expanded its ship-from-store program. To improve delivery standards, last month the big-box retailer began "available to promise," a program that aims to give shoppers specifics about when their items will be delivered.
-See this Instacart press release
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