Target releases fresh merchandise in rapid-fire 2015 overhaul

Target (NYSE:TGT) is on a hot streak with the rapid release of renewed designer partnerships and fresh merchandise.

The retailer is once again partnering with Halle Berry to launch Scandale Paris' new collection, Dream, according to the company's blog, A Bullseye View. The partnership with the French lingerie brand first began last fall, and now the Academy Award-winning actress has curated an enhanced lingerie lineup for spring.

Earlier this month, the retailer launched the Target Collective, a curated design-focused collection for men. The assortment includes a mix of participating brands' exiting offerings, plus products created in partnership with Target's internal design team. Men can shop belts, canvas bags, graphic tees, stationery and more from partners such as Billykirk, Taylor Stitch, Duluth Pack, Locally Grown, Terrapin Stationers and Owen & Fred.

"What excites me about this program is that we've curated brands we think our guests will love, and that we've worked with each brand to co-create products specifically with our guests in mind," said Kathee Tesija, chief merchandising and supply chain officer, Target. "By exploring innovative partnerships like Target Collective, we're bringing newness to our assortment and offering our guests easy access to stylish, well-crafted, quality products they'll find only at Target."

Target is amping up for the release of the spring Lilly Pulitzer for Target collection. The pool-inspired looks are exclusive to the retailer and include accessories, barware and cosmetics, along with apparel.

Target has wasted no time in 2015. The retailer jumped right into making in-store changes and following up on proposed initiatives as it tries to reclaim its previous profitability. The chain was hit hard throughout the past few years by its failed international expansion into Canada and the data breach of 2013 during former CEO Gregg Steinhafel's tenure.

For more:
-See this A Bullseye View blog
-See this A Bullseye View blog
-See this A Bullseye View blog

Related stories:
Target raises minimum wage
Target expands TargetExpress
First TargetExpress opens in Minnesota
Target to open 9 small-format stores
TargetExpress geared toward college students

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