Target (NYSE:TGT) is testing a program that will give customers more details about their pending delivery of products ordered online.
In an effort to expand its foothold in the e-commerce world, Target is teasing "available to promise," a program that aims to give shoppers specifics about when their items will be delivered, reported Fortune.
"We believe this capability will drive further increases in digital conversion rates, which are already improving rapidly, as guests respond to a faster and firmer delivery commitment," Target CEO Brian Cornell told analysts, reported Fortune.
In the latest quarter, Target's digital sales were up 30 percent, slightly below the 40 percent rate that Cornell had hoped for. Target has been investing heavily—$1 billion in 2015—to try and catch up with Walmart and Amazon's e-commerce.
Omnichannel strategies have made managing inventory and getting it to stores and customers' homes more difficult for Target. As a result, the retailer's in-stock rate has deteriorated in recent quarters. Therefore, Cornell recently named John Mulligan as the company's first operations chief to improve the supply chain and hopefully speed up e-commerce.
This holiday season, Target will use 450 of its 1,800 stores to help fulfill online orders. Currently it uses only 140, but all stores are equipped to fulfill buy online and pick up in-store orders.
-See this Fortune article
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