Target (NYSE:TGT) is readying to launch a series of new mobile features and apps including updates to Cartwheel, a new pharmacy app and a new partnership to test curbside pickup via a third party mobile app.
"We view mobile as the new front door to Target," said Jason Goldberger, senior VP of Target.com and mobile. "We're launching a host of significant enhancements and updates to Target's mobile offerings–making it easier than ever for guests to shop Target."
Later this month, Target will unveil an updated app with enhanced navigation, search, lists and maps. According to the retailer, the updates will "completely revolutionize the way guests access Target's latest and greatest."
Shopping lists are more prominent and include a scanning feature, while enhanced search functionality and interactive store maps show the location of any item within a Target store.
Soon-to-be-unveiled iPad app features will include an update that features tagged Target posts on social media in the app, such as when a shopper shows off a piece of clothing from an exclusive designer partnership. The app also showcases trending Target items on Pinterest and lets shoppers personalize the homepage by choosing exactly which categories to feature.
Cartwheel will debut two new features: personalized recommendations that suggest tailored offers based on a user's in-app activities and exclusive offers that reward loyal shoppers with more personalized, higher-value offers.
A new pharmacy app called Target Healthful lets users organize prescriptions, check a prescription's status, transfer prescriptions and place orders for refills. Target promises more updates to this app in 2015.
Target has also announced a partnership with Curbside to test a new mobile app at 10 stores in the San Francisco market. The "get it now" app will allow shoppers to purchase items via mobile and have them delivered directly to their cars.
Shoppers can place an order via Curbside's third party app, which then notifies the store when the shopper is on her way. The order is waiting curbside.
"At Target, we are always looking for new ways to improve the shopping experience," said Casey Carl, Target's president of omnichannel. "We're excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts."
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