Target (NYSE:TGT) has revealed its newest designer partnership with Finnish design house Marimekko, and announced the collection live on "Good Morning America."
Marimekko is known for its bold colors and prints, and has long been a staple in the home goods category at Crate & Barrel stores. Crate & Barrel founder Gordon Segal is credited with bringing Marimekko to America in the early days of his company.
Target's collection will feature more than 200 print-centric pieces that span outdoor decor, furniture and entertaining, beach and swimwear. Prices range from $7.99 for sunscreen to $499.99 for a brightly colored paddle board. Most products are under $50, according to Target.
"Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration," said Tiina Alahuhta-Kasko, president, Marimekko. "The Marimekko brand was created to bring color and happiness into people's everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target's guests across the United States."
"When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love," said Julie Guggemos, senior VP, product design and development, Target. "For our spring collaboration, that brought us all the way to Finland! We've had our eye on Marimekko for quite some time, and can't wait for guests to have a chance to shop this limited-edition collection in just a few short weeks."
The collection is inspired by the warmer months in Finland, particularly the long days of summer, according to the company.
Target is getting a head start on summer in other ways, too. The retailer is partnering with Mattel to have Barbie model some of the retailer's new swimsuits. It's a collaboration with the new Barbie body types—curvy, petite and tall—and varied skin tones.
The dolls became available March 1 and Target created doll-size versions of their swimsuits for the promotion now trending on social media.
The Barbie promotion is part of Target's #NOFOMO (no fear of missing out) swim campaign aimed at women and girls of all sizes. Fashion bloggers of all body types have already been blogging and sharing photos of Target's swim collection using the #NOFOMO hashtag.
Target has been making some of its merchandise and department signage more gender neutral and inclusive.
-See Target's A Bullseye View here and here
-See this Instagram feed for #NOFOMO
-See this blog post
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