Target (NYSE:TGT) has teamed up with fitness center chain Life Time Fitness to launch a new program known as the C9 Challenge, which will feature an exclusive activewear line. The C9 Champion collection will offer exclusive men's, women's and children's workout clothing in conjunction with the fitness class.
Life Time Fitness studios across the United States will kick off the 39-minute fitness class in May. The classes will focus on nine core areas of the body, reported Fibre2Fashion. The workout was developed in collaboration with Minnesota-based fitness expert and brand ambassador Adam Rosante.
"This new Life Time class smashes the notion that you need to spend a lot of time at the club to get a solid workout," Rosante told Fibre2Fashion. "We all want to look good and feel great in class, and Target's exclusive line of C9 Champion activewear can deliver that at a great price without sacrificing on performance."
The C9 Champion line features capris, fitted knee pants, tank tops, sports bra and "hipster" briefs, all made using stretchy, moisture-wicking fabrics.
Target joins the growing list of retailers that are introducting activewear lines to meet the consumer demand for more everyday, casual clothing such as yoga pants—made popular by yoga apparel chain Lululemon (NASDAQ:LULU).
For example, Kohl's (NYSE:KSS) recently announced the expanded assortment of its active and wellness offerings, including a partnership with Gaiaim to launch an exclusive women's apparel collection. Similarly, footwear and apparel retailer Foot Locker (NYSE:FL) announced that it will launch SIX:02, a women's yoga apparel brand.
-See this Fibre2Fashion article
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