Target (NYSE:TGT) is giving a sneak peak of upcoming holiday partnerships, unveiling an exclusive collection of wool textiles from Faribault Woolen Mills.
The classic-meets-modern collection of American-made accessories and giftable items includes limited edition bags, throws, scarves for men and women, and tech accessories.
The assortment is only slated for online availability, beginning Nov. 2.
Founded in 1865, Faribault is known for its durable wool blankets. The family-owned company is located near Target's headquarters in Minneapolis.
"We couldn't be more proud of the final product," Stacia Andersen, senior VP of apparel and accessories at Target, told the Star Tribune. "The quality is remarkable and the fact that it's the result of two Minnesota companies coming together, we feel, is very special."
Target is emphasizing the brand's American-made ethos and billing it as "Americana crafts meets the modern age," complete with smartphone cases and tablet sleeves.
"There's something about wool that is just timeless," said Bruce Bildsten, Faribault's CMO. "But we're always wanting to try new things. We trusted Target because they prove again and again that they can collaborate with brands, bring out the best in them and represent them for what they are."
Target, like many retailers, is getting a head start in winter holiday promotions. The company has already unveiled its annual list of top toys, as well as its expanded assortment of boutique brand toys from specialty manufacturers such as Wonderology, Hape and Mindware.
There's also a collection of exclusive products by TOMS meant to appeal to philanthropic shoppers. Every time a shopper buys one of the 50 items in the collection, Target will donate a blanket to the American Red Cross, or one week of meals through Feeding America or Food Banks Canada—in addition to TOMS' donation of a pair of shoes to a child in need for every pair sold.
Exclusive designer partnerships are a staple at Target, but many in recent years have fallen flat or failed to balance out some of the retailer's bigger missteps, including its bungled entry into Canada and the massive data breach last fall that affected the credit and debit card information of more than 40 million shoppers during the critical holiday shopping season.
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