Target opens second smallest store

Target (NYSE:TGT) is opening its second smallest store in the world. Located at Highland Park in St. Paul, Minnesota, and set to open July 22, the TargetExpress is customized for quick trips for those living in the area.

The store will not display large items such as furniture or sports equipment, will have no toys and only two aisles of clothing, Twin Cities reported. Much smaller than the typical big-box retailer's other locations, the TargetExpress is made for drop-in shopping trips by the local families. Products will focus on wellness and families, ranging from yoga mats and water bottles to cough syrup and kosher foods.

The first TargetExpress opened in Dinkytown, Minnesota last year and caters to college students.

"Target did a really nice job of talking to the community and finding out what the community needed so that when we open, we have the right items on the shelves," Mandee Handrahan, the new store's team lead, told Twin Cities.

Two other TargetExpress locations exist in San Francisco, including the smallest store, coming in at 12,000 sq. ft. Target expects to open another five express stores by the end of the year as it shifts toward smaller-format stores in urban areas.

"More and more ... Target has (seen) people moving to urban centers, whether it's families, empty nesters, millennials... We are trying to meet the needs of guests living in those locations," Erika Winkels, a Target spokesperson, told Twin Cities. "I think we'll see more and more of these flexible format stores in the future."

For more:
-See this Twin Cities article

Related content:
Target, CVS partnership signals strategic shift
Target launches new app and YouTube campaign to target millennials
Target's Cartwheel turns 1
Target simplifies shipping, promises more change to come
First TargetExpress opens in Minnesota
 

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.