Target (NYSE:TGT) is continuing its expansion into the great white north by opening 23 more stores in Canada by the middle of next month. Those stores will include the chain's first locations in both Quebec and Nova Scotia.
The former is getting hit hard, going from zero to 16 by the time all the stores are finished, while three stores will be in Nova Scotia and four in Ottawa, Ont. The first 14 stores will open on Sept. 17, while the remainder will start business a month later on October 19.
"We look forward to opening our first stores in Quebec and Nova Scotia as we carry out an unprecedented retail expansion covering all 10 provinces across Canada this year," Tony Fisher, president of Target Canada, said in a release Friday (Sept. 6).
Target currently has 68 stores doing business across the country, with plans to open a grand total of 124 by the end of the year.
So far, though, Canadian customers haven't been blown away by the service on offer. A customer survey released last month by Forum Research landed Target at the bottom of a list of seven major U.S. retailers plying their trade in Canada. Only 27 percent of those surveyed said they were "very satisfied" with Target.
The company seems to realize it has some ground to make up, saying that it needs to focus on driving sales in health care, food, beauty and paper. It is also working to adjust inventory and in-store staffing to match the pacing of sales in different locations.
- See this Globe and Mail story
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Target Goes Local For Its Quebec Stores