Target is introducing new promotions to drive traffic, including an unprecedented 10 percent off everything online and in stores.
The sale is Sunday, August 28 only and is being called Target Run Day.
Shoppers can clip a coupon from the Sunday ad or text RUN to get a mobile coupon that can be scanned at checkout for 10 percent off the entire purchase. The discount will automatically be applied to online orders.
Target is also hoping to capitalize on Pokémon GO with a new promotion targeted to players and fans. The company has painted bollards (the big red balls outside store entrances) at more than 400 Target to look like giant Poké Balls.
“We wanted to create an extra special experience for our biggest Pokémon fans, and landed on this idea that we think they’ll love,” said Rick Gomez, senior VP of marketing. “Our creative team – many of whom are Pokémon fans themselves – designed the Poké Balls, and we worked quickly to get them up across the country. We hope our guests have as much fun with them as we do.”
Inside stores, shoppers will find a special display of Pokémon products, including apparel, toys, and some back to school items such as backpacks.
Shoppers are encouraged to share photos and screen grabs on social media using the hashtag #TargetRun.
Target recently reported a decline in sales for the second quarter, and both promotions could help with a much-needed boost before the end of summer.