Target (NYSE:TGT) has signed on as one of the first retailers to use Curbside's new mobile app. The "get it now" commerce app will allow shoppers to purchase items via mobile and have them delivered directly to their cars.
How does the technology work? Shoppers go into the app and find the products that are in stock at multiple local stores and can check out items with a single tap. Then items are available for pickup at any location, at any time, without consumers having to search for items on shelves or wait in checkout lines. Through Curbside's At Store Pickup locations, the shopper's order will be waiting—well, curbside. The app's location capabilities notify staff when shoppers are approaching, so items are ready.
"With more speed and convenience than home delivery, Curbside is the perfect solution for today's mobile, on-the-go consumers," said co-founder and CEO Jaron Waldman. "We see a great opportunity to help a busy parent or someone on their way home from work to conveniently get what they want from their favorite nearby stores."
Following a beta test in San Jose, California, Curbside is now available to the greater San Francisco Bay area with plans to expand in the coming months.
Currently, the program serves 10 Target stores in the Bay Area.
"At Target, we are always looking for new ways to improve the shopping experience," said Casey Carl, Target's president of omnichannel. "We're excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts."
"Location-based shopping is the future of mobile commerce, and Curbside is at the forefront of it," said Jerry Yang, co-founder of Yahoo and founding partner, AME Cloud Ventures, an investor in Curbside. "The Curbside founders are successful entrepreneurs, who each have sold their companies to Apple. They have now assembled a talented team that has developed a fast and convenient experience around location-based product search. It is mobile commerce done right and it will change the way people shop."
The service is free, as is the app, and Curbside does not mark up store prices.
Target is among a handful of retailers testing out curbside pickup for purchased items. Earlier this year Sears (NASDAQ:SHLD) began offering the ability for Shop Your Way members to collect purchases in five minutes or less via curbside pick-up. And just last week Hannaford announced it would add a curbside grocery pick-up service at one of its stores in Exeter, New Hampshire.
-See this Curbside press release
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