Target (NYSE:TGT) announced the location of the retailer's second ever Express store in the St. Paul, Minnesota, Highland Park neighborhood.
The flagship small-scale format was unveiled last month in Dinkytown, Minnesota, reported the Minneapolis/St. Paul Business Journal. A Highland Park store was announced around the same time, and the exact location has now been set for 2080 Ford Parkway. The space at the Highland Crossing shipping center is currently occupied by a Barnes & Noble.
The 17,000 sq.-ft. store will be one-sixth the size of a traditional Target. The new smaller format is part of the retailer's effort to tap into dense, urban areas.
The Highland Park store is set to open next summer. The company is also planning three TargetExpress stores for San Francisco.
The smaller format is on par with a retail brick-and-mortar trend of bringing traditionally larger storefronts from the suburbs to smaller spaces in cities. Walmart recently announced the expansion of its own smaller store network, namely Neighborhood Market and Walmart Express
-See this Minneapolis/St. Paul Business Journal article
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