Despite Target's (NYSE: TGT) 40 million card breach woes, the massive retailer has significantly stepped up its mobile strategy this year.
As a result, Mobile Commerce Daily awarded Target with its 2013 Mobile Retailer of the Year distinction. The award recognizes "outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers".
Target elevated mobile commerce through a multi-pronged strategy that included a big push in leveraging social to better meet mobile shoppers' needs, according to Mobile Commerce Daily. As a result, Target was the most-browsed retailer in the second half of 2013, knocking Walmart from the top spot, according to recent research from Mobiquity.
In addition, the retailer continued to fine-tune its mobile apps and Web sites while pushing forward its mobile video, location-based, content, advertising and couponing efforts.
Other honorees in Mobile Commerce Daily's Mobile Commerce Awards were: Gilt.com, Mobile Merchandiser of the Year; Best Buy, Mobile CRM Program of the Year; Sephora's My Beauty Bag, Mobile Commerce Program of the Year; Target, Mobile Commerce Web Site of the Year; Apple's iBeacon, Mobile Commerce Technology of the Year; and Uber, Mobile Commerce Application of the Year.
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This Mobile Commerce Daily article
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