Target (NYSE:TGT) is trying to find more ways to lure customers into its big red and white stores, and serve those who'd rather not come in at all. The retail chain announced that it hopes to have store pickup for items ordered online available by the holiday season and is testing same-day delivery.
In-store pickup is something competitors Walmart (NYSE:WMT) and Best Buy (NYSE:BBY) have already put in place, so Target will have some ground to make up with the program it calls Buy Online, Pick Up in Store (or BOPS).
"I think the key for us is just the convenience for guests," executive VP for merchandise and supply chain Kathy Tesija told the Minneapolis Star Tribune. "Sometimes they don't want it delivered and sitting on their door step, but oftentimes they want to be able to get other things in the store, either that go along with that core item or just the rest of their list. So we think it will be very interesting to our guests."
Once shoppers are in the store, Target will have a couple of new tricks up its sleeve with updates to its app, including location-based and in-store features. The new weekly ad section will use the customer's location to show them deals at their store. The page will even link to product pages with more info and the in-store location of the product.
The chain will also be trying its hand at same day delivery, something it got to practice as one of the stores assisting eBay with its now deliveries in California.
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