While Target (NYSE:TGT) loudly defends its actions in last year's data breach fiasco, the retail giant quietly continues to gain mobile shoppers.
Target's mobile coupon-clipping app, Cartwheel, leads all other major retailers in terms of time shoppers spend browsing and buying on mobile apps. The amount of time shoppers spent browsing and shopping Target via mobile devices rose 251 percent in March to nearly 100,000,000 hours compared to a year earlier, according to new data from comScore.
Consumers spent 76 percent of their time on Target's mobile shopping app and Cartwheel, and the remainder spent time shopping on Target.com, according to new data from comScore. However, for Walmart (NYSE:WMT), Macy's (NYSE: M) and Sears (NASDAQ: SHLD), consumers spent much more time on the retailers' websites than on their mobile apps.
"If you're not occupying that valuable real estate on people's home screen with an app, you're potentially putting your business at risk," Andrew Lipsman, comScore's VP of marketing and insights, told Fortune. "People will gravitate to eBay (NASDAQ:EBAY) and Amazon's (NASDAQ:AMZN) apps if others don't have good ones."
Target's m-commerce traffic growth mimics the growth of mobile retail traffic as a whole. Twenty-six retailers generated $375 million in sales from smartphones and tablets in May, a 111 percent increase for smartphones, according to m-commerce technology provider Branding Brand.
Consumer orders via smartphones grew a whopping 98 percent from May 2013 to May 2014, according to Branding Brand, while tablet orders grew 28 percent. Revenue growth from smartphone sales grew 111 percent and revenue from tablet sales rose 22.8 percent.
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