Target launches 3-D printing for holiday gifts

Target (NYSE:TGT) announced a partnership with Shapeways, an online 3-D printing marketplace and service. Using the 3-D technology and ideas developed by the Target design team, the retailer is offering consumers a new collection of charms, rings and holiday ornaments that can be customized online and mailed to friends and family.

Shoppers can visit the Shapeways section of Target's website to select an item to produce. Then, a user picks out the material of a charm or ornament and adds any special customization—messages or monograms. When the order is placed, the 3-D printers sculpt the creation and ship it to the shopper's home in two to three weeks.

The assortment of charms starts at $7.99 and includes 120 silhouettes from anchors and hearts to love letters. There are also ornaments that range from snowflakes to stockings.

"We wanted to offer Target guests a wide array of options that would appeal to an equally wide array of tastes, passions and hobbies," said Stephanie Grotta, a designer on Target's product design and development team. "Jewelry is so personal, whether you're giving it as a gift or buying something for yourself. We wanted to answer that need while making sure the pieces were stylish and original." The charms are designed to be worn as pendants on a chain; a selection of rings is also included in the jewelry offerings.

Last week Target announced a host of other holiday offerings including free shipping and a pop-up shop. As the holidays near, so does the one year anniversary of the company's data breach. Therefore, Target is taking steps to make sure that shopping is safe and consumers can remain confident that their information is protected.

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