Digital coupons are becoming more and more popular among deal-hunters, and Target (NYSE: TGT) is taking note. New research from Kantar Media Marx shows that Target.com's coupon service has achieved the highest total average daily visits of any retailer through the first half of 2013, with nearly 100,000 visitors per day.
Target's coupon success along with its newly-introduced price-match policy go hand in hand when it comes to making it easier for customers to save more money in a slowly recovering economy.
With the number of cost conscious consumers on the rise, Kroger (NYSE: KR) and Safeway (NYSE: SWY) are also seeing a surge in their online couponing service. Kroger.com's average daily visits at its coupon distribution page increased by 57 percent to 94,200. Safeway.com quadrupled its coupon distribution, with a 436 percent increase during this period, compared to the same period last year, reaching 42,100 average daily visits. The large jump is due to the grocer's introduction of their Just for U online rewards program which personalizes deals based on a shopper's purchase history.
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This Progressive Grocer article
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