Target hosts Star Wars event in LA

Continuing to help market merchandise for "Star Wars: The Force Awakens," Target hosted the Star Wars Galactic Experience at L.A. Live, a free event to ready for the movie opening. Attractions included a virtual adventure via a light show, bracelets designed to interact with music and visuals, and the chance to use an iPad and headset to experience Jedi mind tricks. Merchandise sales linked to the film are expected to reach $5 billion. Story

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