Target (NYSE:TGT) is taking to the streets of San Francisco, looking for innovative new products and technology to help fuel growth in key categories.
This week, the innovation team invited tech startups to its San Francisco office to pitch new "smart" baby products to the Minneapolis buying group. The goal is to uncover new and unique items suitable for stores or the Target Open House devoted to IoT.
Twelve startups were given 20 minutes each and pitches ranged from baby monitors to health products.
"We know that being new parents is an exciting time but can also be daunting, and our goal is to come alongside them on the journey through parenthood," said Amanda Nusz, VP of kids and baby. "Hearing firsthand from startups allowed us to discover new products that ultimately will give our guests peace of mind and make their lives easier."
Target has been using the innovation team and Open House concept as a pipeline to bring more tech-based items to market. Tile, a small bluetooth tracker that locates items, was discovered this way. It appeared first in Target's Open House and quickly made its way to stores, where it became an "instant bestseller," according to the company.
Target will host demo days for five additional key categories: style, wellness, kids, home and pets.
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