Target goes global

Target (NYSE:TGT) stores may have beat a hasty retreat from Canada, but that hasn't stopped the company's international expansion. The retailer has launched a new website that lets U.S. customers ship orders globally to family and friends in more than 200 countries.

"We believe international consumers will love shopping the great brands, great prices and exclusive products that are synonymous with Target," said Jason Goldberger, president of Target.com and mobile. "Target.com already gets tens of millions of visitors every year from outside the United States, and this test will give us even greater insight into how shoppers around the world engage with Target."

The new site, Intl.Target.com, makes roughly half of Target's assortment available for international shipping, including apparel, beauty products, home décor, housewares, baby goods and toys. The company promises price parity on items offered on the U.S. website and prices can be shown in nearly 60 different currencies.

Countries eligible for shipping include China, India, Canada, Mexico and the European Union.

Target partnered with Pitney Bowes' Borderfree to offer cross-border shopping in time for the holidays.

In addition to U.S. shoppers looking to send gifts abroad, when international visitors land on Target.com, they will be taken to the new international website. Shoppers can then designate the country they would like to ship to and choose their currency. The prices will be the same as those offered in the U.S. on Target.com, and shown in the local currency site-wide at the current conversion rate. The checkout page will be translated into the local language and the all-in price with shipping charges, duties and tariffs will be clearly shown.

Also unlike Target's Canadian expansion when it opened 124 stores in its first year, the company plans to test the digital international waters slowly.

"International shipping marks another step toward Target being able to truly deliver for guests anytime, anywhere," Goldberger said. "We look forward to getting feedback from our international guests so we can continue to test, learn and iterate to help ensure we provide a great value to our new international guests."

For more:
-See this Target press release
-See this A Bullseye View blog post

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Target to test grocery delivery
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