Target's cashiers have resumed asking shoppers to apply for the company's credit and debit cards, following weeks of silence after the retailer's massive data breach. It's a touchy topic for Target, since pushing the REDcards could lead to shopper anxiety about the breach, but at the same time, the REDcards drive a substantial amount of store traffic and sales.
"In the days following our public notification of the data breach, out of sensitivity to our guests, we did stop the register prompts related to REDcards," Target spokeswoman Molly Snyder said. "We have recently turned those prompts back on." Story