Target expands TargetExpress

Two more of Target's (NYSE:TGT) smaller-format TargetExpress stores are slated to open in California in March, one in San Francisco and one in Berkeley. The openings will mark Target's first expansion of the Express store beyond the Minneapolis area.

The 18,000-sq.-ft. TargetExpress will be located in San Francisco's Financial District, and the slightly smaller 12,000-sq.-ft. store will be in Berkeley's downtown corridor, according to a company statement. Both will be conveniently located near BART stations.

The Financial District location will feature a large grab-and-go area with items that cater to nearby white collar employees. The store will also include a Starbucks and select items from Target's "Made to Matter" collection, which features products from Bay Area companies.

The Berkeley store will have a large selection of items aimed at serving students and residents. Both new stores will be stocked with home, beauty and electronics merchandise and include an in-store pharmacy.

"From listening to our guests at the two San Francisco CityTarget stores, we know the smaller format of TargetExpress will fit right into the busy San Francisco Bay Area lifestyle and enable us to cater to each community's needs," said Kamau Witherspoon, senior director, store operations, Target.

Target is increasingly eyeing opportunities to reach shoppers in urban areas, which currently account for the presence of 11 percent of Target stores. The retailer opened the first TargetExpress in Dinkytown, Minnesota, in July and plans to open one in the Highland Park area of St. Paul, Minnesota, in 2015.

For more:
-See this Target press release

Related stories:
Target fires head of Canadian operations 
Target still reeling from data breach, failed Canada expansion
Target hires three new tech execs in digital buildout
Target apologizes to Canadian shoppers
Target CEO shakes up executive committee

 

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