Target doubles Threshold store brand furniture

Target (NYSE:TGT) has doubled the size of the furniture items in its Threshold line of home goods, adding four new collections and expanded colors and patterns to the assortment.

Threshold is Target's private-label home brand that spans bed, bath, accessories and home furnishings. The new collections are named Gilford, Millsboro, Parsons and Darley.

Gilford is the most traditional of the line while Millsboro is midcentury modern, Parsons is more modern with clean lines, and Darley features upholstered features with colorful fabrics.

"Our guests' homes are shaped by the families who live in them. Their styles may be modern or casual. Some are more traditional, others more bold," Julie Guggemos, senior VP of product design and development. "To meet our guests' home furnishing needs, we needed to offer them more style options, breadth of assortment and versatility. So with all of that in mind, my team started thinking bigger, and got to work expanding the line."

Target has been expanding its product assortment in several key categories: Style, Baby, Kids and Wellness. It recently added gender-neutral children's furniture and revealed a partnership with Marimekko coming in April.

For more:
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