Target doubles down on visual merchandising

Target (NYSE:TGT) stores may be getting a fair amount of attention lately for its efforts to innovate with mobile technology, but the company has not lost sight of the core merchandising tenets of retail. According to CEO Brian Cornell, new in-store initiatives are already bearing fruit.

"We have to both fix and address the retail fundamentals of our business and begin to innovate for the future," Cornell told attendees at the WWD CEO Summit. "We have to stand boldly for style and double down our efforts, to make sure we elevate assortment, and the shopping experience."

Among those efforts is new merchandising that brings the "Tarzhay" back into Target.

In the past year, Target began rolling out department store-like displays in the apparel department, complete with mannequins, to better showcase clothing. Sales of the items featured on the mannequins have since increased by 30 percent, according to Fortune. Roughly 1,400 of Target's 1,800 stores have been upgraded.

The retailer recently began adding "home innovation" areas with lifestyle vignettes similar to those found in the home goods sections of traditional department stores. The displays will be in place at 262 stores in time for the holidays. According to Cornell, the featured items sell three to four times better than the average for the category, Fortune reported.

The retailer plans to hire 1,400 visual merchandisers by the end of next year.

For more:
-See this Fortune story
-See this Women's Wear Daily article (subscription)

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