Target digital VP Alan Wizemann resigns

Alan Wizemann, VP of product for and mobile, announced plans to leave the company. Wizemann led the team that created Target's Cartwheel coupon app, which has generated $1 billion in sales.

Target had not made a formal announcement, but Wizemann notified his team earlier this week, according to Re/Code. He has been with Target since 2012, when he started as a consultant for the Cartwheel team, then later became VP of and mobile, reporting to Jason Goldberger, president.

The news of Wizemann's departure comes at a time when CEO Brian Cornell announced driving digital sales growth via omnichannel experience as the No. 1 priority for the company in 2015, giving technology a $1 billion budget. had a successful fourth quarter, with sales growing 36 percent thanks to two successful apps. The company plans to increase growth in digital revenues to 40 percent this year.

Last holiday season, Target broke records across the board—purchases via smartphone were two times higher than 2013, Cartwheel added 2 million new users, Web sales went up 40 percent, and 60 percent of holiday shoppers accessed via mobile device.

Wizemann's future plans are yet to be determined. He told OregonLive, "Actually no plans as of yet. Open to potential opportunities. Want to be 'home' with my family for a bit."

The former Target executive has founded several start-up companies, including Band Buzz, Event Space, and most recently, ShopIgniter, which helps brands set up and manage storefronts on Facebook. ShopIgniter was sold last year to advertising technology firm Mixpo. Story