Target (NYSE:TGT) is cracking down with a directive to ban large orders from suspected resellers. The big-box chain is joining other retailers who are looking to stop eBay (NASDAQ:EBAY) and Amazon (NASDAQ:AMZN) merchants from using their store as a source of inventory.
After the recent 24-hour sellout of Target's entire Lilly Pulitzer spring line, shoppers were disappointed with the rate at which the website and stores were drained of the collection's merchandise. In response to consumer backlash, Target is putting limits on how many products resellers can purchase so as to prevent total depletion of the retailer's branded store inventory, reported EcommerceBytes.
According to an independent website for Target employees, the directive was issued by corporate on May 12. Similar bans have been reported in the past for brands such as Kohl's (NYSE:KSS) and Pottery Barn.
On Target.com's "Terms and Conditions" section, the retailer states that it reserves the right "to limit quantities on orders placed by the same account, on orders placed by the same credit card, and on orders that use the same billing or shipping address." In addition, "Target reserves the right to prohibit purchases of any merchandise to resellers. Resellers are defined as a company or an individual that purchases goods with the intention of selling them rather than using them."
-See this EcommerceBytes article
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