Target Canada failed in customer loyalty

Target Canada's evident failure serves as an example of how important customer loyalty is to the success of a business. From the beginning, loyal shoppers, who knew of the brand from the United States, were disappointed by the Canadian prices and the lack of big promotions. And in the end, when the stores turned to liquidation sales, consumers still tweeted complaints about empty shelves and luckluster events. It seems the Canadian stores were never able to attract loyal consumer support, which ultimately led to their downfall. Story