Target really amped up its digital offerings in the past year and reaped the rewards during the 2014 holiday season, "hitting the bullseye," according to the company.
From free shipping for online orders to store pickup to deals on its Cartwheel mobile app, Target (NYSE:TGT) racked up record-breaking digital results this holiday season.
The retailer rang up record Web sales on Thanksgiving Day and Cyber Monday, up 40 percent from 2013. Mobile sales made up an increasing share of online traffic as 60 percent of shoppers in November and December accessed the website via a mobile device.
Black Friday weekend purchases on smartphones were two times higher than in 2013 and Cartwheel, Target's digital coupon app, added 2 million new users over the holiday period and surpassed $1 billion in promotional sales since it launched.
Store maps in Target's new iPhone app were accessed more than 400,000 times; on Dec. 20, 2014, the cutoff date for shipments to arrive Christmas Eve, Target.com had double its sales from last year's cutoff date; and more than 950 guest-generated posts to #TargetStyle on Instagram were featured this holiday in the new Target app for iPad. The photos were chosen from thousands of customer submissions.
In-store pickup was also a hit with shoppers. Although the retailer did not release specific numbers, it announced the service achieved a new record on Thanksgiving Day. Perhaps in response, the retailer recently announced it would expand curbside pickup at 11 California locations where shoppers can order online and pick-up purchases at their local store using the curbside app without ever leaving their car.
*This article was originally posted in FierceRetail's sister publication, FierceMobileRetail.
-See this "A Bullseye View" blog post
Target fires head of Canadian operations
Target still reeling from data breach, failed Canada expansion
Target hires three new tech execs in digital buildout
Target apologizes to Canadian shoppers
Target CEO shakes up executive committee