As the saying goes, "Go big or go home." Target (NYSE: TGT) is launching a no-holds-barred holiday marketing campaign with distribution via broadcast, radio, in-store, catalogs, and digital – with a special emphasis on mobile and social media. The global retailer's "My Kind of Holiday" promotion "will inspire people with products and ideas, compel them with unbeatable prices, and enable them to shop Target through the most digitally-enabled effort in our history," Jeff Jones, chief marketing officer and executive vice president of Target, said on the Target Company Blog.
Target's Mobile Deals platform, Cartwheel, is the centerpiece of the campaign. The online savings program, which launched in May, will "allow users to choose from hundreds of offers, including hot holiday gifts like toys, electronics and entertainment, to personalize their savings. Additionally, throughout the season, guests will find one-day-only deals of 30 to 50 percent off giftable items," according to the blog post.
Cartwheel users are able to use deal coupons via their mobile device. In addition, customers who shop from Target's mobile app after November 1, will be able to have their items shipped to a local store for easy pickup.
"We're leveraging social and mobile to deliver relevant and engaging content and offers for Target guests throughout the holiday," Eddie Baeb, spokesman for Target, told Mobile Commerce Daily. "Mobile and digital are increasingly key to everything we do at Target, and that includes our '#mykindofholiday' campaign."
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