Target asks shoppers to 'leave guns at home'

Target (NYSE:TGT) announced it does not want shoppers to carry guns around its stores, even if the firearm is legal. The retailer will now "respectfully request" that shoppers carry out these wishes.

Currently 44 of 50 U.S. states allow people with a permit to carry around handguns, reported AFP. "But starting today we will also respectfully request that guests not bring firearms to Target – even in communities where it is permitted by law," said John Mulligan, interim CEO, in a statement. The goal is to create an inviting and safe atmosphere for all shoppers.

Guns in the stores were at odds with Target's family-friendly atmosphere, said Mulligan. He did not say how the retailer would deal with a shopper entering the store with a legal handgun.

The statement comes after questions emerged about Target's policy on the "open carry" of firearms in-store debate. Mulligan and the leadership team weighed its decision on this currently hot topic.

A few weeks back, Target started feeling the pressure from Moms Demand Action for Gun Sense in America, a gun-control group that urged Starbucks (NYSE:SBUX) and Chipotle to ask customers to leave their guns at home. Target received attention when Dallas-area shoppers were seen toting rifles around Texas stores.

Mulligan assured shoppers it would continue to follow local laws, however; "Every day at Target, in everything we do, we ask ourselves what is right for our guests?"

For more:
-See this Target statement
-See this AFP article

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