Target (NYSE:TGT) has bulked up the savings available on its Cartwheel app with the addition of digital manufacturer coupons that let shoppers clip coupons on a smartphone to use just like paper versions.
The offers are available for single use and will give users a discount with a dollar amount, rather than a percentage off.
Cartwheel has been a shopper favorite among Target customers, according to the company. To date, shoppers have used app-available discounts worth roughly $475 million.
Target continues to strategically operate two mobile apps: one for its brand and the Cartwheel savings app. Cartwheel debuted in 2013 and has been bolstered over time with personalized recommendations, interactive store maps to locate saved items, proximity messages and now vendor-issued coupons.
The retailer is focused on true omnichannel initiatives, making in-store merchandising and programs like mobile apps and ship-from-store priorities to equal degrees. Last year, CEO Brian Cornell declared mobile Target's front door, citing research that app users visit stores more frequently and stay longer.