Target (NYSE:TGT) has hired Sam Parnell, former chief technology officer of the Bleacher Report, to an executive position in its top-secret Goldfish project.
Parnell will be VP of innovation engineering and be based in Target's Sunnyvale, California offices. He's tasked with building an engineering team to support innovation at Target, according to the Minneapolis/St. Paul Business Journal.
West Stringfellow, Target's entrepenuer-in-residence, announced the appointment in a post on LinkedIn, writing, "Sam, looking forward to building amazing teams and the future of retail with you! Stoked to launch Goldfish with you."
Parnell has held top technology spots in sports media, but has not worked for a retailer.
"Sam is unique as a startup leader in that he also has experience working within large companies," Stringfellow said in a statement to the Minneapolis / St. Paul Business Journal. "His ability to gracefully straddle early-stage startups and massive corporate structures is exactly what we need to attract talent from all over the globe to accelerate Target's innovation efforts."
What exactly Goldfish is or will do remains unknown. Recent job postings described Goldfish as "a new franchise within Target." Applicants are told the "overarching focus will be on bringing innovative product ideas to market via technology – with a relentless focus on the customer and Target's top and bottom lines."
Other recent additions include Priya Rajendran, formerly of PayPal, as senior director at Target Innovations and Caitlin Hall, co-founder and product owner of Goldish. Hall has held technology roles at Target since 2013 and worked on the Cartwheel mobile app.
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