Target adding 'smart home' sections in stores

Target (NYSE:TGT) is putting a larger focus on connected-home product displays, which allow consumers to control and monitor their homes from their mobile phones. Displays will be put into 1,800 stores later this month.

The big-box retailer has been testing standalone connected home displays, which were pulled from the electronics department, reported the Business Journal. Target already sells brands such as Nest and Wink, which monitor everything from thermostats to locks.

Other retailers have recently created displays to highlight connected home products. For instance, Best Buy recently installed connected home departments in 400 stores, Sears launched Connected Solutions in Chicago-area stores, and last summer Home Depot started selling connected home devices.

For more:
-see this Business Journal article

Related stories:
Target's Lilly Pulitzer collection sells out, crashes website
Target opens Lilly Pulitzer pop-up in Bryant Park
Target releases fresh merchandise in rapid-fire 2015 overhaul
Target nears settlement with MasterCard over data breach
Target partners with Life Time Fitness for activewear line


Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.